Are You looking to build a website or redesign your existing site?
Beauty or Function? Well for websites it is best to have a blend of both. Most often however the website owner wants a site that is simply beautiful without taking into account how well the site is laid out for search engines to crawl, as well as for users to navigate. Part of the blame can and should be on the web designer themselves. Some basic things that you need to understand about navigability is that silos are great for letting Google and the user know what each menu area is about. Think of the silos as topics.
Think about some of the large sites like Amazon, OverStock and Sears. Have you ever wondered why in the world they have kitchen items shown in the bedroom section? This does not make sense for a site, the search engines do not know the “relevancy” of the menu as far as being “themed for a specific area”. A better way to do this is to have menus that have “bedroom” “bathroom” “living areas” as your menu topics so that you know that what you are searching for is related to your topic. These larger sites can get away with it because of their higher domain authority and popularity. But for your site, having it themed and laid out in a more efficient manner will give your users and the search engines a better experience.
When redoing a site or starting one from the ground, having a solid SEO Architecture for your web design will make sure that you stand a better chance at getting strategically higher rankings. What I mean by strategically higher rankings is that you know the areas and keywords that you want to rank for when setting up your menus and content, instead of just hoping and praying and sending random back links.
If you plan accordingly from the beginning your site can be fun, easy to use, and beautiful. When you have those elements in a site along with fresh engaging content that gets updated regularly, then you are well on your way to gaining organic search engine traffic as when content is viewed and appreciate it is more likely to be shared among social platforms and peer to peer. Be strategic and build your website “on purpose” and “for your purpose”.